Projects

The projects below reflect the spaces where I’ve had the opportunity to explore people, technology, and meaningful digital experiences across different industries.

AI & Sport

Wearables

Exploring the intersection of AI-driven wearable devices and human needs in sports and outdoor environments.


 In progress...

Tourism

Usability Testing & Collaborative Workshops

Helping teams gain direct exposure to real user behaviour, strengthening communication and improving decision-making through actionable, user-led solutions.

 

  • Clearer team collaboration
  • Stronger alignment around user needs
  • More confident product decisions

Beauty

Qualitative Research & Continuous CRO Improvement

Building a robust post-launch CRO programme to support ongoing optimisation, customer satisfaction, and long-term product growth.

 

  • Aligned global teams
  • Improved cross-team collaboration
  • Increased efficiency and customer experience

Energy & Sustainability

Rapid Discovery & Research Excellence in Product Development

Embedding user research best practices into design and development, elevating the role of research and creating consistency across teams.

 

  • Demonstrated research value across teams
  • Standardised practices and clear guidelines
  • Improved product design decisions

Childcare 

Product & Graphic Designer (UX/UI)

Helped uncover why users were dropping off during key moments in the journey, framing the problem and co-designing high-fidelity solutions that made the experience clearer and more intuitive.

 

  • +14% conversion uplift through tested UX improvements

  • +65% further increase within one month

  • Stronger alignment on metrics across Product, Design, and Engineering

Non-profit 

UX/UI Design

Supported the design of user-centred digital experiences through wireframes, prototypes, and collaborative usability testing.

 

  • Wireframing and prototyping

  • Usability testing support

  • Cross-team collaboration and iterative design